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What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears
| Our Price |
$ 19.49
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| Retail Value |
$ 24.99 |
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$ 5.50 (22%) |
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| Item Number |
2126958 |
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Item Description...
Overview
The best-selling author of Words that Work draws on over a decade of research, including a survey conducted specifically for the book, to reveal what Americans truly want--including personal priorities, daily habits, private desires, elected officials, in the workplace, and more--and what it means for business. 150,000 first printing. |
Item Specifications...
Pages 302
Dimensions: Length: 1.25" Width: 6.75" Height: 10.25"
Weight: 1.3 lbs.
Binding Hardcover
Release Date Sep 15, 2009
ISBN 1401322816
EAN 9781401322816
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Availability 30 units.
Availability accurate as of May 30, 2012 03:45.
Usually ships within one to two business days from Momence, IL.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.
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Reviews - What do our customers think?
 | How to listen to - and what to learn from - the American people Jan 13, 2010 |
The book's subtitle refers to "our hopes, dreams, and fears." Over time, many (if not most) of them change. The same is true of consumer needs, expectations, criteria for purchase decisions, influences on those decisions, available funds, etc. Therefore, with all due respect to the value of the information that Frank Luntz provides in this volume, far greater value (in my opinion) is derived from what he has to say about how to develop a mindset that can answer questions such as these:
1. What do I need to know?
2. Why do I need to know it?
3. Where can I obtain it?
4. How can I validate it?
5. With whom should I share it?
6. How can this information be put to most effective and productive use?
Luntz carefully organizes his material within seven chapters, followed by a Conclusion ("What Americans Really Need Right Now: The nine [of Luntz's] recommendations for a better, a better future, and a better nation") and an Appendix ("The What Americans Really Want...Really Survey Results"). With great skill, he uses a number of reader-friendly devices such as "Luntz Lessons" at the conclusion of chapters 1-7, clusters of bullet points, boxed stockpiles of key points and support sources, a series of "Workplace Words That Work" throughout the narrative, another series of "Snapshots," brief but lively digressions to explore an especially important concept, mini-analyses, statistical summaries, and a list of "Nine Priorities" that Luntz proposes in the final chapter.
Here is the final paragraph in the book:
"I believe the solutions to the challenges raised in this chapter and this book are all within our grasp. I have spent my career getting to know the American people. I know what keeps us at our best and what reveals us at our worst. These actions and efforts are all within our collective character. They will work. And if we work together to achieve them, the America we see in ten years will be richer in spirit - a wealth far more significant than material gains."
I share Luntz's hope for the future, if not his certainty that all of the various challenges and problems he identifies will be fully solved within the next decade. Frankly, I will be pleased and relieved if most (not all) of them do not become worse. That said, I found this book to be informative and entertaining, frequently thought-provoking. Hence the Five Star rating.
However, I feel obliged to acknowledge that I am unqualified to verify that Frank Luntz really knows as much as he claims to know about what Americans really want...and what they really don't want. Also, my own experience suggests that a significant number of Americans either do not know what they want or change their minds frequently and, in many instances, irrationally. | | |  | What Americans Really Want....Really Dec 19, 2009 |
Hello,
Unfortunately, I cannot review this book as I never received it. However, it was charged to my Visa card, thus I am waitig for a complete refund including postage & handeling.
Thanks you,
A. Nodler | | | | Generation 2020 Scares The Heck Out Of Me! Dec 1, 2009 |
I just purchased Dr. Frank I. Luntz's book, "What Americans Really Want.....Really" yesterday and stayed up
most of the night reading it. I love this book and learned alot from it. The chapter called "Living At The Speed Of Light" about the 2020 Generation was an eye opener. I had no idea that young people view the world as they do and their
views on what defines stealing shocks the heck out of me. I know that every generation says the same thing about youth and that they are worried about who will be running the country in the future but I'm very scared now. This book just validates what I feel is happening in this world. People are getting further away from God and becoming greedier and more ME oriented than ever before. What a shame! As my father would say, "This world is going to hell in a handbasket". | | | | Excellent Nov 9, 2009 |
| Frank Luntz has been finding out what people think since out of highschool. Basically it has been his vocation. Excellent book and if you own a business, especially one that deals with the public, there are a lot of good ideas. | | |  | Too biased to the far right Nov 9, 2009 |
I really tried to give this a fair shake since Luntz does an OK job of laying out his methodology, and he admits up front he's Republican. Yet, he still cannot get past his right wing bias. Everything - even the questions - are run through the prism of right wing ideology. Especially the section on politics. (He can barely suppress his loathing for Obama, and while he does admit "the last administration" was a bad one, he can't bring himself to actually use Bush's name when condemning him. He also laments that McCain didn't win.)
Luntz would have you believe that everyone really is a Republican deep down, whether they know it or not, if asked the right questions. This at a time when only 20% of Americans identify themselves as Republican.
If you honestly think Fox news is fair and balanced and that Rush Limbaugh speaks the truth, then you will like this book because it will feed you that same worldview. If, however, the far right strikes you as a bunch of extremists who would rather see America fail if they are not in power, then this book is just another sad serving of Glenn Beck, Limbaugh, Hannity, etc.
I gave it two stars because there are a few insights in here, which you have to take with a grain of salt given the bias. This would be a great book if it did try to represent all Americans and not just a minority of us. | | | Write your own review about What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears
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